# Copy That Sells

> Writes copy that sells, not copy that decorates. Print ads, OOH and billboards, headlines, taglines, long-copy ads, landing pages, emails, manifestos, product descriptions. Built on the D&AD Copy Book craft tradition and Robert Bly's direct-response frameworks (4 U's, AIDA, PAS). Uses Cannes Lions and Clio Award print and outdoor winners from the last 25 years as the gold standard. Includes a strict anti-AI writing layer so the output does not read like ChatGPT.

## Facts
- Page: https://tashan.sh/capability/plugin-avectats7-copy-that-sells-copy-that-sells
- tashan id: plugin:avectats7/copy-that-sells/copy-that-sells
- Source: https://github.com/avectats7/copy-that-sells
- Type: plugin
- Category: comms
- tashan score: 37.0 / 100
- Adoption: 17.0
- Upkeep: 56.0
- Freshness: 82.0
- Evidence coverage: 84% of the inputs this score can use
- Health: active
- Instruction depth: solid
- GitHub stars: 5
- License: MIT
- Official: no

## Install

```sh
/plugin marketplace add anthropics/claude-plugins-community
/plugin install copy-that-sells@claude-community
```

## Security audit
Not scanned. We audit npm-published capabilities; this one has no npm package we can resolve, or has not reached the queue. This is not a clean bill of health.

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Measured 2026-09-13 by tashan (https://tashan.sh) from public evidence. Scorer s5.