# Bid Strategy Planner

> Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting the budget across campaigns — use budget-optimizer; not for in-flight pacing/scale moves — use budget-pacing-monitor; not for scoring the account — use ad-account-auditor. 出价策略/tCPA目标/tROAS/学习期

## Facts
- Page: https://tashan.sh/capability/skill-aaron-he-zhu-bid-strategy-planner
- tashan id: skill:aaron-he-zhu/bid-strategy-planner
- Source: https://github.com/aaron-he-zhu/aaron-marketing-skills
- Type: skill
- Category: comms
- tashan score: not scored (catalogued only — too little public evidence)
- Adoption: 9.0
- Upkeep: 82.0
- Freshness: 100.0
- Evidence coverage: 84% of the inputs this score can use
- Health: active
- Instruction depth: not yet graded
- License: Apache-2.0
- Official: no

## Install

```sh
cp -r bid-strategy-planner ~/.claude/skills/
```

## Security audit
Not scanned. We audit npm-published capabilities; this one has no npm package we can resolve, or has not reached the queue. This is not a clean bill of health.

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Measured 2026-08-20 by tashan (https://tashan.sh) from public evidence. Scorer s5.