# Message House Builder

> Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair test, five external + five internal FAQs) and per-channel message angle packs (angles, not finished copy). Not for the positioning canvas itself — use positioning-mapper; not for finished blog posts or pages — use content-writer; not for ad or email units — use each discipline creative builder; not for claim adjudication — use offer-claims-registry. 消息屋/PR-FAQ/价值支柱/发布叙事

## Facts
- Page: https://tashan.sh/capability/skill-aaron-he-zhu-message-house-builder
- tashan id: skill:aaron-he-zhu/message-house-builder
- Source: https://github.com/aaron-he-zhu/aaron-marketing-skills
- Type: skill
- Category: comms
- tashan score: not scored (catalogued only — too little public evidence)
- Adoption: 9.0
- Upkeep: 82.0
- Freshness: 100.0
- Evidence coverage: 84% of the inputs this score can use
- Health: active
- Instruction depth: not yet graded
- License: Apache-2.0
- Official: no

## Install

```sh
cp -r message-house-builder ~/.claude/skills/
```

## Security audit
Not scanned. We audit npm-published capabilities; this one has no npm package we can resolve, or has not reached the queue. This is not a clean bill of health.

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Measured 2026-08-20 by tashan (https://tashan.sh) from public evidence. Scorer s5.