# Message System Architect

> Use when the user asks to "author our durable brand message hierarchy", "build the brand message house that seeds the canon", or "define the main narrative, three pillars, and tagline for the whole brand"; produces the DURABLE brand message system — main narrative, three value pillars, per-persona proof points (each labeled Measured / User-provided / ''[needs source]''), and the tagline/one-liner — that seeds the narrative-registry canon and from which every per-launch house derives. Not for a single launch''s message house or PR-FAQ — use message-house-builder; not for claim adjudication — use offer-claims-registry; not for the change-narrative arc itself — use strategic-narrative-designer. 品牌消息屋/主叙事/三支柱/标语/持久叙事 canon

## Facts
- Page: https://tashan.sh/capability/skill-aaron-he-zhu-message-system-architect
- tashan id: skill:aaron-he-zhu/message-system-architect
- Source: https://github.com/aaron-he-zhu/aaron-marketing-skills
- Type: skill
- Category: comms
- tashan score: not scored (catalogued only — too little public evidence)
- Adoption: 9.0
- Upkeep: 82.0
- Freshness: 100.0
- Evidence coverage: 84% of the inputs this score can use
- Health: active
- Instruction depth: not yet graded
- License: Apache-2.0
- Official: no

## Install

```sh
cp -r message-system-architect ~/.claude/skills/
```

## Security audit
Not scanned. We audit npm-published capabilities; this one has no npm package we can resolve, or has not reached the queue. This is not a clean bill of health.

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Measured 2026-08-20 by tashan (https://tashan.sh) from public evidence. Scorer s5.