# Social Media

> - Build a venture's platform-specific SOCIAL plan — pick the 1–2 platforms the ICP actually buys on (never spray), set per-platform strategy/format/frequency, map the /content-engine pillars onto each platform, and ship a paste-ready template pack + a 2-week starter calendar Tony only approves. The social execution layer BENEATH /content-engine (pillars/anchor) and /content-cadence (steady-state rhythm): it does the per-platform HOW — the templates, hooks, native derivatives, engagement routine, and social KPIs — that neither of those specifies. Fills a founder blind spot; the system carries social so Tony doesn't have to. Use when choosing social platforms, writing posts/hooks/threads/carousels/Reels, planning a social calendar, standing up a founder's social presence, or growing a following. Triggers: "social media", "which platform should we be on", "LinkedIn/X/Instagram/TikTok/YouTube strategy", "post templates", "hooks", "social calendar", "grow my following/audience", "what do I post on <platform", "repurpose to social".

## Facts
- Page: https://tashan.sh/capability/skill-ajquintal-social-media
- tashan id: skill:ajquintal/social-media
- Source: https://github.com/ajquintal/founder-os
- Type: skill
- Category: other
- tashan score: 43.0 / 100
- Adoption: 14.0
- Upkeep: 77.0
- Freshness: 89.0
- Evidence coverage: 84% of the inputs this score can use
- Health: active
- Instruction depth: not yet graded
- Official: no

## Install

```sh
cp -r social-media ~/.claude/skills/
```

## Security audit
Not scanned. We audit npm-published capabilities; this one has no npm package we can resolve, or has not reached the queue. This is not a clean bill of health.

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Measured 2026-08-14 by tashan (https://tashan.sh) from public evidence. Scorer s5.