# Campaign Debrief

> Structured 5-question post-campaign learning capture (Q1 hypothesis, Q2 result, Q3 what-worked, Q4 surprise, Q5 transferable) that assigns one of four objective campaign verdicts (SCALE / ITERATE / PAUSE / KILL per ADR-018) against concrete numeric thresholds and appends an entry to docs/campaigns/{shortentity}/learnings.md. Serves BDRs, RevOps, and marketing operators closing the loop between campaign execution and campaign intelligence. Triggers on debrief, campaign debrief, retro, log campaign, capture learnings. Receives primary input from campaign-analysis via analysis-.md; retroactive path pulls metrics standalone from Email Bison when no analysis artifact exists. Hands off transferable learnings to message-market-fit (ITERATE Notes column), product-marketing-context (cross-entity propagation proposals), and /workflows:handbook-drift-check (handbook-contradiction signals). Append-only, forever. Under 5 minutes per debrief. Adapted from Revgrowth1/ai-gtm-workflows workflow 12 (MIT).

## Facts
- Page: https://tashan.sh/capability/skill-brite-nites-campaign-debrief
- tashan id: skill:Brite-Nites/campaign-debrief
- Source: https://github.com/Brite-Nites/brite-claude-plugins
- Type: skill
- Category: other
- tashan score: not scored (catalogued only — too little public evidence)
- Adoption: 9.0
- Upkeep: 95.0
- Freshness: 90.0
- Evidence coverage: 84% of the inputs this score can use
- Health: active
- Instruction depth: not yet graded
- Official: no

## Install

```sh
cp -r campaign-debrief ~/.claude/skills/
```

## Security audit
Not scanned. We audit npm-published capabilities; this one has no npm package we can resolve, or has not reached the queue. This is not a clean bill of health.

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Measured 2026-09-12 by tashan (https://tashan.sh) from public evidence. Scorer s5.