# Prd V09 Positioning Dunford

> Define product positioning using April Dunford's 5-step framework during PRD v0.9 Go-to-Market. Triggers on requests to position the product, define category, frame against competitors, or when user asks "what category are we?", "how do we position?", "Dunford positioning", "obviously awesome", "market frame of reference", "positioning statement". Outputs GTM- entries with Type=Positioning and BR-POS- positioning rules.

## Facts
- Page: https://tashan.sh/capability/skill-mattgierhart-prd-v09-positioning-dunford
- tashan id: skill:mattgierhart/prd-v09-positioning-dunford
- Source: https://github.com/mattgierhart/PRD-driven-context-engineering
- Type: skill
- Category: comms
- tashan score: not scored (catalogued only — too little public evidence)
- Adoption: 9.0
- Upkeep: 95.0
- Freshness: 90.0
- Evidence coverage: 84% of the inputs this score can use
- Health: active
- Instruction depth: not yet graded
- License: MIT
- Official: no

## Install

```sh
cp -r prd-v09-positioning-dunford ~/.claude/skills/
```

## Security audit
Not scanned. We audit npm-published capabilities; this one has no npm package we can resolve, or has not reached the queue. This is not a clean bill of health.

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Measured 2026-08-14 by tashan (https://tashan.sh) from public evidence. Scorer s5.