# Copy That Moves

> Punch up flat, sterile, generic, or "AI-sounding" copy into writing with a pulse. Use whenever marketing, landing-page, hero, brand, tagline, or product copy reads mechanical, hedged, tech-bro, or like it could have come from anyone. Combines motivational psychology (Yu-kai Chou's Octalysis core drives), Paul Arden's nerve, and the surprise and swagger of classic advertising (Old Spice, Kmart, VW, the old greats), applied strictly inside the project's OWN brand voice, never a house style. Not for API docs, legal, or reference material, where plain and flat is the correct answer.

## Facts
- Page: https://tashan.sh/capability/skill-weberswords-copy-that-moves
- tashan id: skill:weberswords/copy-that-moves
- Source: https://github.com/weberswords/designer
- Type: skill
- Category: comms
- tashan score: not scored (catalogued only — too little public evidence)
- Adoption: 9.0
- Upkeep: 96.0
- Freshness: 92.0
- Evidence coverage: 84% of the inputs this score can use
- Health: active
- Instruction depth: not yet graded
- License: NOASSERTION
- Official: no

## Install

```sh
cp -r copy-that-moves ~/.claude/skills/
```

## Security audit
Not scanned. We audit npm-published capabilities; this one has no npm package we can resolve, or has not reached the queue. This is not a clean bill of health.

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Measured 2026-09-12 by tashan (https://tashan.sh) from public evidence. Scorer s5.