The Index · Content marketing
Content marketing
'Content' — the published material that pulls demand. tashan measures 58 capabilities for this work. Ranked on upkeep, freshness and real adoption, every input public. How we measure ›
| # | Capability | tashan | Evidence | Health |
|---|---|---|---|---|
| 1 | 70 | 388 ★ | active | |
| 2 | 58 | 381 ★ | active | |
| 3 | 58 | 14 ★ | active | |
| 4 | 56 | 100 ★ | active | |
| 5 | 68 | 168 ★ | active | |
| 6 | 63 | 137 ★ | active | |
| 7 | 58 | 238 ★ | active | |
| 8 | 47 | 73 ★ | active | |
| 9 | 43 | 3 ★ | active | |
| 10 | 40 | 13 ★ | active | |
| 11 | 40 | 19 ★ | active | |
| 12 | 39 | 22 ★ | active | |
| 13 | 48 | 3 marketplaces | — | |
| 14 | 42 | 1 marketplaces | — | |
| 15 | 40 | 1 marketplaces | active | |
| 16 | 39 | 1 marketplaces | active | |
| 17 | 36 | 1 marketplaces | active | |
| 18 | 67 | 605/wk | active | |
| 19 | 53 | 460/wk | active | |
| 20 | 52 | 103/wk | active | |
| 21 | 46 | 87/wk | active | |
| 22 | 58 | 441/wk | active | |
| 23 | 55 | 242/wk | active | |
| 24 | 53 | 444/wk | active | |
| 25 | 53 | 378/wk | active | |
| 26 | 48 | 133/wk | active | |
| 27 | 48 | 98/wk | active | |
| 28 | 48 | 91/wk | active | |
| 29 | 47 | 148/wk | active | |
| 30 | 43 | 73/wk | active | |
| 31 | 43 | 38/wk | active | |
| 32 | 41 | 80/wk | active | |
| 33 | 37 | 86/wk | active | |
| 34 | 71 | 3k/wk | active | |
| 35 | 70 | 3k ★ | active | |
| 36 | 66 | 227 ★ | active | |
| 37 | 65 | 888/wk | active | |
| 38 | 64 | 758/wk | active | |
| 39 | 59 | 537/wk | active | |
| 40 | 59 | 428/wk | active | |
| 41 | 57 | 310/wk | active | |
| 42 | 53 | 836/wk | active | |
| 43 | 52 | 370/wk | active | |
| 44 | 51 | 106/wk | active | |
| 45 | 49 | 139/wk | active | |
| 46 | 46 | 31/wk | active | |
| 47 | 43 | 1 ★ | active | |
| 48 | 43 | 45/wk | active | |
| 49 | 43 | 19/wk | active | |
| 50 | 41 | 50/wk | active | |
| 51 | 40 | 0 ★ | active | |
| 52 | 40 | 19/wk | active | |
| 53 | 37 | 14/wk | active | |
| 54 | 37 | 5/wk | active | |
| 55 | 36 | 70/wk | active | |
| 56 | 36 | 33/wk | active | |
| 57 | 35 | 74/wk | active | |
| 58 | 48 | 97/wk | active |
Who does this work
O*NET records this as a core process step for 10 occupations, including Advertising Sales Agents, Fundraisers, Online Merchants, Public Relations Specialists, Real Estate Sales Agents, Sales Engineers, Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products, Solar Sales Representatives and Assessors, Sustainability Specialists, Writers and Authors.
Recorded there as: "Create marketing materials" / "Develop content for sales presentations or other materials" / "Write advertising or promotional material". We publish it under the name practitioners use.
Recently changed in Content marketing
38 changes recorded here in the last 45 days, newest and most serious first.
- 2026-08-10 Reddit — reddit-mcp-server now reaches credentials
- 2026-08-12 Mbadkins Puppeteer Plus Martech — @iflow-mcp/mbadkins-puppeteer-plus-martech now reaches browser
- 2026-08-05 Idiolect — the tashan score for idiolect fell to 45.0, from 51.0
- 2026-08-05 Opedd — Licensed Content for AI — opedd-mcp published 0.6.13, was 0.6.11
Other work
Occupational data from the O*NET 30.3 Database by the U.S. Department of Labor, Employment and Training Administration, used under CC BY 4.0. tashan consolidated its process steps into the terms practitioners use; O*NET does not endorse this site.
38 changes across Content marketing in the last 45 days. A new advisory, an install script appearing, a maintainer leaving. All listed free above. Pro keeps the series behind each row, so a number today comes with a direction.
- The whole series behind any row, back to the first day we measured it
- The replacement, named — not just the news that something died
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